A Beautiful Rival

Thank you WilliamMorrow Books for this gifted copy.

Y’all have got to check out 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗥𝗶𝘃𝗮𝗹! In this stunning new novel, bestselling author Gill Paul reveals the unknown history of cosmetic titans Elizabeth Arden and Helena Rubinstein and their infamous rivalry that spanned not only decades, but also broken marriages, personal tragedies, and a world that was changing dramatically for women—perfect for fans of Fiona Davis, Marie Benedict, and Beatriz Williams.

𝗪𝗵𝗼 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗴𝘂𝗲𝘀𝘀𝗲𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗳 𝗺𝗮𝗸𝗶𝗻𝗴 𝘄𝗼𝗺𝗲𝗻 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝘄𝗮𝘀 𝘀𝗼 𝗰𝘂𝘁𝘁𝗵𝗿𝗼𝗮𝘁?

They could have been allies: two self-made millionaires who invented a global industry, in an era when wife and mother were supposed to be the highest goals for their sex. Elizabeth Arden and Helena Rubinstein each founded empires built on grit and determination…and yet they became locked in a feud spanning three continents, two world wars, and the Great Depression.

Brought up in poverty, Canadian-born Elizabeth Arden changed popular opinion, persuading women from all walks of life ­to buy skincare products that promised them youth and beauty. Helena Rubinstein left her native Poland, and launched her company with scientific claims about her miracle creams made with anti-ageing herbs.

And when it came to business, nothing was off-limits: poaching each other’s employees, copying each other’s products, planting spies, hiring ex-husbands, and one-upping each other every chance they had. This was a rivalry from which there was no surrender! And through it all were two women, bold, brazen, and determined to succeed—no matter the personal cost.

💬 𝐀𝐧𝐲 𝐩𝐥𝐚𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐰𝐞𝐞𝐤𝐞𝐧𝐝?

AOTD: Nothing big for me. I think the most exciting thing I’ll be doing is trying a new cake and cookie recipe.😂🍪